Michelle Piotrowski Design
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Wingtip Packaging

As a sophomore in college, I was given the opportunity to design unique packaging for the "Wingtip" smartphone, which would later be manufactured. I was excited about the project, however I had never owned a smartphone or designed packaging before. Jim, the founder of Mason, gave me creative freedom to explore, supporting my ideas and encouraging me to use my smartphone daily. I now understand why we're all so addicted! 

Mason America creates custom android devices for industry applications, making it easy to build, deploy, and manage a fleet of dedicated devices. This projects goal was to develop packaging for the “Wingtip” smartphone, an unlocked GSM smartphone marketed towards consumers wanting to free themselves from contract agreements. Mason America was founded in October 2015 and originally based in Detroit, Michigan. Since interning at Mason, the company has evolved through the Y-Combinator program. Twice a year, the Y-Combinator invests a small amount of money (120K) in a large number of start-ups. They are now located in Seattle, Washington.










During the development of the packaging, the Mason "Wingtip" smartphone was considered one of the lightest and thinnest Android smartphones on the market. The unlocked GSM smartphone boasted a 4.7" in screen and in-hand, felt as "light as a feather." The concept was to design the packaging to mirror features of the smartphone, providing the allusion that the phone will "take flight" out of the packaging. 


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To help the Chinese OEM understand how to assemble the packaging better, an instruction booklet was designed to guide them through the process. We communicated primarily through email, while my boss Jim translated any questions we had through Skype calls. 



Courtesy of Mason America; taken by Megan Marsac 

Courtesy of Mason America; taken by Megan Marsac

Courtesy of Mason America; taken by Megan Marsac

Courtesy of Mason America; taken by Megan Marsac

Courtesy of Mason America; taken by Megan Marsac

Courtesy of Mason America; taken by Megan Marsac

The Mason Wingtip was sold in stores at MicroCenter and online at Bestbuy and Amazon.